Staff of NBC News Digital Win Union by a Vote of 90-40

NewsGuild of New York certified as bargaining representative of 150 employees at the digital news division

This article first appeared on the website of The NewsGuild of New York.

Dec. 13, 2019 – New York — Editorial employees of NBC News Digital won certification of their union after a vote count at the National Labor Relations Board in Manhattan Friday afternoon. With the winning vote of 90-40, the 150-person staff joins the NewsGuild of New York, TNG-CWA Local 31003. The new bargaining unit includes reporters, video journalists, editors, social media strategists, designers, and editorial staff from nbcnews.com, today.com, StayTuned, msnbc.com, and NBC News Now. NBC management challenged the eligibility of nearly 20 editorial employees to vote in the election.

The NBC Digital NewsGuild announced publicly on October 30 that an overwhelming majority of the editorial staff had signed union authorization cards and requested voluntary recognition from NBC Universal management. The company refused to recognize the union, prompting the NewsGuild to file for an election with the National Labor Relations Board on November 12. An in-person vote for New York-based staff took place on December 4, and staff in bureaus outside New York voted by mail through December 12.

NBC News has come under heightened scrutiny this fall in the wake of accusations that executives killed major stories and failed to respond properly to internal harassment allegations. The digital staff’s organizing campaign, which was originally sparked by similar accusations against the network in 2017, seeks to directly address issues like workplace safety, and to secure a protected voice for journalists inside 30 Rock. The staffers also cite issues of pay equity, diversity, fair scheduling, job security protections, and transparency as motivating the effort.

NBC News Digital is the latest newsroom to join dozens of successful organizing drives in media across the country, including The New Yorker, New York Magazine, BuzzFeed News, The New Republic, the Los Angeles TimesArizona Republic, and many others. Over 2,500 media workers have joined the NewsGuild nationwide in the last two years alone.

“We couldn’t be more proud of the work this union has done, the connections we’ve made, the victory we earned and the work we will do together,” said Andrew Stern, Video Producer. “No matter how our colleagues voted, we stand in solidarity with each of them, ready to work tirelessly to build the newsroom we deserve.”

“We are proud to officially welcome the staff of NBC News Digital to our union,” said Susan DeCarava, President-Elect of The NewsGuild of New York. “We have seen time and again that media workers win significant improvements to their working conditions when they come together and bargain collectively. We look forward to getting to the bargaining table with our members, and we expect NBC management to work with us in good faith to secure a strong contract for this talented newsroom.”

The full mission statement of the NBC Digital NewsGuild is below:

For nearly a century, the National Broadcasting Company has played an important role in shaping the media landscape. NBC News has built a devoted television audience, and our digital newsroom has expanded that relationship with high-impact original reporting, exclusive stories, and groundbreaking video journalism.

At NBC, we’re told “the future of digital media is the future of media.” We—the reporters, editors, designers, video journalists, copy editors, animators, social media strategists, and editorial staff of NBC News Digital—couldn’t agree more. That is why we have decided to form a union with the NewsGuild of New York. Our mission is to uphold the legacy of NBC News while empowering and protecting those who will build its future.

We love working at NBC News Digital. But no organization is perfect, and there are serious issues that keep the company from being as great as it can be. A company with such incredible resources can and should do more to close gender and race wage gaps, address chronic understaffing, meaningfully prioritize diversity, promote transparency, and offer job protections. Management has indicated they are committed to addressing some of these issues—ending nine-hour working shifts, adjusting weekend staffing, increasing standard vacation time, and implementing select pay raises. While we strongly welcome any steps forward, we want to cement these positive benefits into an enforceable contract. 

The company boasts of diversity in hiring, but falls short of the inclusive culture that retains and promotes a truly diverse newsroom. We have seen a steady exodus of women and people of color in recent years, which limits our perspective and lessens the quality of our journalism. Our teams are understaffed, with responsibilities added onto existing roles without commensurate pay increases. Staff members often feel the best way to grow in their careers is to leave the company.

NBC News has mishandled serious incidents of sexual misconduct and racism without the transparency and sensitivity such issues require. We have seen the company repeatedly invest in on-air talent and PR management, while mental health support, digital and physical security, and individual professional development remain underemphasized and underfunded. 

Recent weeks have highlighted serious questions as to how NBC News has handled incidents of sexual misconduct in the workplace as well as the opaque processes and procedures for reporting on and exposing powerful predators. NBC News repeatedly refused calls for an independent review on both counts despite numerous such requests from staff. This lack of transparency and NBC News’ troubling trend of passing on stories which investigate the powerful ultimately harm our credibility as journalists.

We can address these issues, but only if management works with us. We seek to build a more equitable workplace in order to enhance the quality and breadth of our journalism and continue to work in the newsroom that we love. Forming a union will afford us a collective voice in decisions that will benefit the entire company, providing much-needed transparency and ensuring a safer workplace. 

We are excited to unionize with the NewsGuild, an organization that defends the rights of our peers in top-tier publications, digital-first companies, and local newsrooms alike. We’re inspired by journalists fighting to protect newsrooms around the country, and we encourage others who have not yet organized to join us.