While acknowleding that Huffpost is as aggressive as anyone when it comes to social media, Arianna Huffington says it's become a risky obsession. "Going viral has gone viral... The media world's fetishization of social media has reached idol-worshipping proportions. Media conference agendas are filled with panels devoted to social media and how to use social tools to amplify coverage, but you rarely see one discussing what that coverage should actually be about."