News media blogger Wemple writes: "Any local news operation that hires 15 people to do anything in the year 2012 invites eyebrow-lifting from media watchers. That’s because the usual headline moves the opposite way, that of laying off 15 editorial staffers. Or many more. In this industry, a hiring spree for local news is sort of like hearing a whimper under the rubble of an earthquake: Has someone figured out how to survive this thing?"